If you have tried to replace a crib mattress, buy a wedding registry gift, or pick up a new set of All-Clad pans in Jacksonville over the past few years, you already know the workaround. You order it online, or you drive to Orlando or Savannah. Pottery Barn Kids left St. Johns Town Center around January 2018. Williams Sonoma followed in March 2019. West Elm closed its doors there in early 2020. For six years, a household staple in most comparable metro areas simply hasn't existed on a shelf anywhere in Duval County.
That gap is closing in 2026. But it isn't closing at Town Center. It's closing up J. Turner Butler Boulevard, the same road that runs past Pablo Creek Reserve on its way toward the beach, at a shopping center that didn't exist a year ago.
Three brands, three exits, one address
The timeline matters here because it explains why this feels like news instead of a minor tenant swap. Williams Sonoma, West Elm, and Pottery Barn Kids weren't relocated within Jacksonville when they closed. They left the market entirely, one by one, over roughly a two-year stretch. Anyone who wanted a specific kitchen tool or nursery furniture set from those three brands has been driving out of town or waiting for a delivery box since before the pandemic started.
Regency Centers, the Jacksonville-based developer building Seven Pines, is the company bringing all three back. On June 30, 2026, Regency announced that all three Williams-Sonoma Inc. brands had signed leases, along with Yoga Joint, Solidcore, Imperial Nails Spa, RE Spa, Beau Outfitters, and Toytopia. None of it is going back to Town Center itself.
Where they're actually going instead
The address is The Village at Seven Pines, a Publix-anchored center Regency broke ground on February 18, 2026 at the southeast corner of Butler Boulevard and Interstate 295. The city issued permits nine days earlier covering $26.92 million in project costs, and Regency had already paid $8.47 million for the land back in September 2025. The center is the retail front door for Seven Pines, a roughly 1,000-acre master-planned community that's slated for about 1,600 homes and more than a million square feet of commercial space at build-out.
Dining is stacking up alongside the home goods. On June 16, 2026, Regency named five restaurants for the center: Ember & Iron, a live-fire concept from chefs Mike and Brittany Cooney who also run Gemma Fish + Oyster in San Marco, Hawkers Asian Street Food joining its existing Neptune Beach and Five Points locations, Lynora's, the Baymeadows-born 1928 Cuban Bistro, and Chipotle Mexican Grill. Regency itself, founded in Jacksonville in 1963, plans to move its own headquarters from Downtown to Seven Pines once the first tenants open.
Here's the practical shorthand for what's landing at Seven Pines when it opens in 2027:
- Home and kitchen: Williams Sonoma, West Elm, Pottery Barn Kids
- Grocery and errands: Publix, including a Publix Liquors
- Fitness: Yoga Joint, Solidcore
- Dining: Ember & Iron, Hawkers Asian Street Food, Lynora's, 1928 Cuban Bistro, Chipotle
- Services: RE Spa, Imperial Nails Spa, Chase Bank, Beau Outfitters, Toytopia
Regency's own framing, quoted in its June 30 release, describes the goal as bringing a curated mix of grocery, dining, fitness, wellness, and lifestyle retail to one of Jacksonville's fastest-growing corridors.
Meanwhile, Town Center didn't sit still
The interesting part isn't only that the old brands are coming back somewhere new. It's that the place they left isn't waiting around for them to return. Kimco Realty bought The Markets at Town Center, the 245,000-square-foot center at 4865 Town Center Parkway anchored by Sprouts Farmers Market, for $110 million according to the deed filed with the Duval County Clerk of Courts, closing in January 2025. That center was already 97 percent leased with tenants including Ulta Beauty, Cooper's Hawk Winery & Restaurant, Five Below, REI, and Gen Korean BBQ House.
Since that sale, smaller additions have kept filling in around the edges. PopUp Bagels, a Westport, Connecticut chain, opened in The Strand at Town Center in a space that used to be a Planet Smoothie. Petfolk, a veterinary practice, moved into 4852 Town Center Parkway in the same Strand cluster. Not every proposal near Town Center has gone through cleanly. Costco was denied a rezoning in May 2025 to add a members-only gas station at its Gate Parkway warehouse club, after Jacksonville City Council, at the urging of District 3 council member Will Lahnen, cited concerns about traffic backups on the surrounding streets.
That last detail is a useful reminder for anyone who drives this stretch regularly. The Butler Boulevard and I-295 corridor is dense enough now that a gas station addition can trigger a council vote over traffic flow, and it's about to absorb an entirely new shopping center on top of what's already there.
What actually changes for the weekly rotation
For a household in Pablo Creek Reserve, the practical shift plays out on two different clocks. The Town Center refresh is already happening. PopUp Bagels and Petfolk are open now, and the broader tenant base around Cooper's Hawk and Sprouts hasn't gone anywhere. Seven Pines is a 2027 story. Regency's own timeline has Publix targeting a late Q1 or early Q2 2027 opening, with the rest of the lineup filling in through the remainder of that year.
That gap matters if you've been holding out for Williams Sonoma or Pottery Barn Kids to reappear locally. It won't happen this year, and when it does happen, it will be at a shopping center on the opposite side of the interchange from where those stores used to be, not a return to their old spot. Anyone tracking the corridor closely also gets a small side benefit out of this: Regency relocating its own headquarters to Seven Pines is a signal that the company expects the center to be a long-term fixture, not a short-term retail experiment.
Two competing bets are running at once here. One landlord spent $110 million defending an existing shopping district that already works. Another is building a new one from scratch a short drive up the same road, betting the corridor has room for both. For the next several restaurant reservations and grocery runs, that means more options are arriving in stages rather than all at once, and the biggest names on the list are worth the wait if you've missed them since 2018.
If you're already keeping half an eye on what the corridor's growth might mean for home values near Pablo Creek Reserve, Sharon Mills tracks this stretch of Jacksonville closely and can walk you through what developments like this tend to do to demand in the surrounding gated communities. And if the timing has you wondering what your own home might be worth once Seven Pines opens its doors, Get Your Instant Home Valuation is a quick way to see where things stand today.
